#EraseBullying was a concept I had been working on for quite some time and after being introduced to Tricia at LUSH, it seemed to be a perfect fit. I was working on finding the right platform to launch this and LUSH was in the midst of developing an anti-bullying ethical campaign, while thinking of working with a local artist.
I worked with the LUSH design and marketing teams to adapt the campaign to their store windows and be executed as an ethical campaign by their stores.
It was the first campaign to be unanimously voted through by their management team and proved to be one of their most successful campaigns becoming a favourite among staff and customers.
Now, the #EraseBullying campaign will soon be continued on as an initiative by The One Project.